From day one: a strong online presence, clear positioning, and a flexible community platform for creators, researchers, and companies.

Digital foundation for CIIIC: brand identity, website, and community platform

CIIIC (Creative Industries Immersive Impact Coalition) is a multi-year National Growth Fund program by CLICKNL. It strengthens the creative industries by helping creators, researchers, companies, and governments seize opportunities in immersive experiences – from research to scaling. Before launch, we worked with Digital Natives to develop an online brand identity and website that immediately communicated CIIIC’s vision, ambition, and functionality.

The challenge

The program needed to be visible and recognizable from the start, with a clear explanation of what CIIIC is and does. At the same time, there was a need for a platform that encourages collaboration and community building, while also highlighting calls and events.

The solution

We created an online brand identity that reinforces the values of CIIIC and CLICKNL and built a website with modular design and a flexible CMS. Thanks to the clear structure, audiences can easily find news, calls, and events.

The result

From day one, CIIIC has had a strong positioning with a recognizable and consistent look and feel. The digital foundation aligns with its audiences, is future-proof, and offers flexibility in communication. The community platform increases reach and visibility, fosters collaboration, and directly contributes to more newsletter sign-ups, event registrations, completed collaboration forms, and clicks to the partner page for calls.