Setting up and conducting a usability test for “check your home” to improve the usability and conversion.
Developed the online vision, strategy, and multi-year plan for the website and translated it into a concrete project plan. This gave the organization a clear path to improved online services and communication with residents and businesses, with immediate support within the organization.
Delivered a new website (including customer portal) and a complete IT infrastructure, combined with process digitalization and change management. Result: improved customer experience, increased online ticket sales, and more efficient internal processes with higher service quality.
Set up a new website, content management, and online marketing as the foundation for a community. Result: a user-friendly site that became the basis for a network where creators, researchers, companies, and governments can fully benefit from opportunities in Immersive Experiences (IX).
Developed an AI roadmap for the knowledge base and chatbot, and carried out a UX analysis and design for TurboPartnerPro. Result: a more user-friendly website, stronger USP, better tools for customers and employees, and a future-focused AI strategy.
Developed a blended learning program for Centric Retail and Logistics that significantly accelerated onboarding: new consultants were deployable within three months instead of one year. Result: higher quality, reduced workload, and a uniform way of working.
Digitalized processes and developed new (online) training programs, including tailored solutions for KLM/Air France, a.s.r., Achmea, ENGIE, and De Heus. Result: more efficient processes, improved service quality, new product lines and increased revenue.
Launched a new website, content management, and email marketing. Result: a clear site that met audience information needs, stronger engagement via newsletters, and improved online visibility.
Developed a new website, intranet, and social media strategy. Result: the mission came to life through stories that attracted donors, strengthened internal collaboration, and boosted fundraising through “friendraising.”
Led rebranding, a new website, and an online campaign. Result: the site immediately received a customer rating of 8 at launch and grew into a strong, reliable brand for both customers and intermediaries.
Created UX and online strategies for clients including ING, Postbank, NN, SVB, and the Ministry of Health, Welfare and Sport. Result: clear customer journeys, improved information findability, and user-friendly designs that led to satisfied customers and organizations achieving their goals.